Raising Awareness - ZAP and Social Media
Posted by ZAP is YOU
October 20, 2015
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Ever wonder why a government agency would travel into the realm of “likes,” “tweets,” and “subscriptions?” These days in order to “keep up with the Joneses” you need to be active on social media. For Salt Lake County Zoo, Arts & Parks (ZAP) program, times are no different.
As a pass-through granting agency for millions of dollars (collected via sales tax revenue) to support arts, culture, and recreation in Salt Lake County, we see social media as an avenue to connect and educate the public about the various benefits they receive as a result of their commitment.
For example, did you know as a resident of Salt Lake County YOUR support provides funds to over 160 arts and cultural organizations as well as 30+ park and recreational facilities throughout Salt Lake County? OR Annually, an estimated 3.8 million people receive FREE admission to an arts or cultural event funded through the ZAP program? Go ahead, pat YOUrself on the back! Then “like” us on Facebook, “subscribe” to our YouTube channel, and exchange a “tweet” or two with us on Twitter to stay up-to-date on happenings in your neighborhood.
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